A little insight beats a lot of data.

A little insight beats a lot of data.

A little insight beats a lot of data.A little insight beats a lot of data.A little insight beats a lot of data.

But a lot of data doesn't hurt either.

What We Do

Most businesses today have more data than they know what to do with - often even more than they realize they have.  But they lack the ability to turn data into insight, action, and results.


We use data and advanced analytic techniques to help manufacturers, distributors, retailers, and others to solve their biggest business challenges.


We specialize in beverage alcohol, whose regulatory framework makes its business challenges especially complex, but our services can also be tailored to the needs of other product and service categories as well.

Services

  • Company and Industry Performance Reporting
  • Market Share Estimation and Tracking
  • New Product Incrementality Estimation
  • Promotion Effectiveness Estimation
  • Product Assortment Optimization
  • Pricing Optimization
  • Marketing Mix Modeling (MMM)
  • Forecasting/Demand Planning
  • Opportunity Sizing and Targeting
  • Economic Impact Modeling
  • Custom Analytic and/or Strategic Consulting